The Association of Radio Marketing Executives, (ARME) through a special arrangement with Creative Animal International, publishes a weekly online newsletter entitled ForIdeas. Internationally known broadcast marketing consultant Doug Harris provides its content, sharing and comparing the best radio promotion ideas from
around the world.

Fifty weeks of the year, ForIdeas features four different promotional ideas, each with its own paragraph synopsis than can be easily tailored to a sales presentation, a promotions request form, a staff memo, or a press release. Readers get tips on the most successful sales promotion as well as audience-building and TSL maintenance techniques...all in quick-read email every Monday morning.

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