Where will your next great marketing idea come from? How will you keep up with the demand for sales-oriented promotions? Can you find the time and resources to develop your radio station's brand...with increased duties and a decreased budget. As a former Marketing and Promotions Director and now a broadcast marketing consultant, I've spent years trying to help radio people answer these penetrating questions. And I've found that there's not much out there to help people with the daily challenges of marketing a radio station. So a few years ago, I took matters into my own hands and I developed a training program especially for radio promotions and marketing directors. It's called Adventures in Broadcasting, and it's now in its ninth year. Each year we conduct an exit poll with our graduates and here's what they told us: If new sessions, especially those for experienced radio people, were offered, they would come back. And, if there were an organization that could provide relevant information, networking opportunities, and a steady stream of new ideas, people would join it. I'm addressing those needs. In 2001, I launched an organization called The Association of Radio Marketing Executives... The ARME. And I want you to join. I'm keeping the dues cheap, because I know that many of you will be paying them out of your own pocket. And I'm combining this group's annual one day conference with Adventures in Broadcasting to keep production costs down. In 2003, Adventures in Broadcasting will be scheduled all day on Thursday and Friday, and Saturday will feature The ARME's Broadcast Marketing Summit --a day of positively amazing speakers and an awards show, created and judged by RADIO people. Your ARME membership gets you into this conference at a special rate, and will also get you a discount on a brand new newsletter called ForIdeas. It's basically a weekly E-mail that will give you four new promotion ideas each week, fifty weeks of the year, for a $200 subscription. That's 200 ideas a year-- for a dollar apiece! Sound interesting? I hope so, because these tools...this knowledge...these SKILLS...are what will help you survive in radio. Things are going to get TOUGHER, not easier. Revenue goals are going to rise and budgets will shrink and the informed and inspired broadcast marketing professionals are the ones who will make it. If you've never been to Adventures in Broadcasting, beg, borrow, or steal the budget to get to Houston in April, 2003. And if you've already been through Adventures training, or you've tried Promax, you're gonna love The ARME and its Broadcast Marketing Summit. Either way, I promise you an experience that will change the way you look at the radio industry and your role in it. Join The ARME. Subscribe to ForIdeas. Invest in your professional future. Call me with your questions. I'd love to talk to you--or your GM-- about The Adventure! Enthusiastically yours, Doug Harris! Creative Animal