As an ARME member, you can toss up any marketing, promotion, or radio question to other ARME members all over the globe in search of solutions. E-mail us with your toss up question, we will forward them to
all the other ARME members who may chose to respond to you personally. If you are in the "I need and idea" dilemma, provide as many
answers to the following questions for more targeted answers!

1. Who is the client and what are they looking for… a promotion, a giveaway, a sponsorship etc.?

2. What are the purpose, objective, and theme of this campaign include the slogan, the offer, the tag line, etc.?

3.Who is the target (education, household income, children in the home…as specific as possible?)

4. What is the desired consumer response (how much will the consumer be asked to do, spend, change, etc.?)

5. How will we measure the success of this effort (case sales, new vs. used cars, visits to websites, # of phone inquiries, etc.?)